The other day I wrote about how much trouble Microsoft has with branding, inspired by their last blunder with SkyOne Drive. But the other day as I was looking around in my system (running Ubuntu), I realized that MS might’ve just made the matters worse by picking the name One Drive.

9001 hours in Paint

9001 hours in Paint GIMP

That’s because the “official” semi-integrated cloud storage service of Ubuntu is called Ubuntu One – and that’s been Canonical’s trademark for years now (Ubuntu One was introduced in 2009 and came bundled with version 9.10 (Karmic Koala) of Ubuntu). Let me quote the footer of the official website of Ubuntu One: “© 2008 – 2014 Canonical Ltd. Ubuntu One, Ubuntu and Canonical are registered trademarks of Canonical Ltd.”

Not to mention that unlike the Sky network of British TV channels, which forced MS to change the name of their service, Ubuntu One is the same kind of service even: cloud storage, and bundled with an operating system as well.

I’m gonna laugh so hard when Canonical forces MS to rebrand their product again for the very same reason…